Startup Growth Advisor · LvlUp Ventures Scout

I work across venture capital, fundraising, GTM and business development.

· Worked on growth and business development at 2x startups (GoGet & Mereka)
· Spent time on the investment side at Orange Bloom, an impact VC fund
· Worked in finance at Johnson & Johnson.

I advise founders & scout for LvlUp Ventures.

· I scout startups for LvlUp Ventures
· Work with founders on fundraising, GTM and business development

I'm obsessed with systems thinking.

I grew up playing strategy games.

I liked figuring out how individual decisions affected everything else, allocating limited resources and continuously improving the system.

That way of thinking never really left.

It's probably why I'm drawn to startups and venture capital.

I like breaking businesses down into their component parts, understanding what drives growth, finding bottlenecks and figuring out what can be improved.

I write about venture capital, startups and building companies.

Scaling Insights is where I document what I'm learning from scouting, working with founders and studying companies.

I believe good businesses are built through systems, iteration and continuous improvement.

This publication is an extension of that.


Current Focus